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BOBBY ROGERS

MULTIDISCIPLINARY │ CREATIVE DIRECTOR
FOUNDER: THE BUREAU 🌍



CAMPAIGNS:

–– TARGET: BLACK BEYOND MEASURE
–– REDWING SHOES x JXTA: CREATORS
–– TARGET x MARVEL STUDIOS: BPWF
–– THE BUREAU: YEAR OF THE TIGER

–– THE BUREAU: A DROP OF SUN


︎︎︎ IMAGE CATALOGUE


Bobby Rogers has been one of the most prominent visual artist in the midwest for nearly a decade. He’s amassed a list of clientele including Apple, New York Times, David Zwirner, and more. He’s done large solo gallery shows, worked on staff at arts orgs Juxtaposition Arts and the Walker; he’s done group exhibitions with his multidisciplinary art and design studio, The Bureau; and he’s currently the senior art director of multicultural at Target. His work has broken barriers across various industries and continues to garner the attention of audiences across the globe.
Campaign

TARGET: BLACK BEYOND MEASURE



Role: Sr Art Director + Photographer

How can we elevate and celebrate the ways Black women deepened their capacity for love by being able to truly invest in themseves. Through resonant themes of community, sisterhood, and ease we weave a story that amplifies the importance of Black cultural expressions and safe spaces that cultivate her comfort, her rituals, and feed her shine.

While producting this work we were able to highlighting almost exclusively Black-owned beauty, appliance, apparel, and entertainment brands and utilize local film and productions crews and talent on location in New Orleans, LA.
Logo Lock-ups



PALETTE


SELECT STORYBOARDS



VIBES



BTS




CAMPAIGN

Inner Glow :15





Outer Glow :15





Glow Together: 30





WEB





ESSENCEFEST 2023




Additional Credits:

Agency, Target Creative
Chief Creative Officer, Todd Waterbury
Creative VP, Scott Swartz
Sr Creative Director, Beth Lowry
ACD Creative, Loni Booker
Lead Motion ACD, Nick Waldman
Writer/Director, Danielle Dweck
Sr Art Director Joél Valdez
Sr Art Director, Alexis Perry
Sr Art Director, Jaimmie Koroma
Sr Copywriter, Kendra Kabasele
Storyboard Artist, Ryan Hanson
Lead Creative Strategist, Joanne Brockington
Holistic Strategy, Marissa Shrum
Lead Creative Engagement Mgr, Megan Schletty
Creative Producer, Eman Zohdy
Creative Project Mgr, Jess Martin
Digital Project Mgr, Madison Ordner
Sr Product Producer, Ali Monson
Production Designer, Spencer King, Carolyn Gilde
Lead Music Supervisor, Joe Mechtenberg
Production
Production Company, Piecemeal
Producer, Elisa Morse
Director of Photography, Eric Vera
Product Photography: Aaron Rice
Production Designer, Tessa Posnansky
Gaffer, Power Moves, Eddie Reid
Wardrobe Stylist, Shandi Alexander, Dontaya Bobb
MUA: Seekie Simon, Lauren & Kendell
Hair, Nadia Elizabeth, DaRico Jackson

Post
Cut and Run
Edit, Cut and Run
Editor, Kelsey Harmon
Color, Nice Shoes
Colorist, Oscar

Talent 
Assata Jones, Amarachi Ukachi, Amani Aliyya, Prince Lobo


Campaign

REDWING x JXTA: CREATORS



Role: Creative Director, Director, Photographer

Co-created by Juxtaposition young artists & Red Wing Shoes, two organizations shaped by community, working together to champion craft and creators.

Founded in 1995 and located in the heart of North Minneapolis, Juxtaposition Arts provides youth from marginalized communities a place to build their future through visual art and design. Four apprentices from the JXTA program partnered with Red Wing Heritage to draft creative concepts, design the collection, and create marketing campaign strategies.

Creative media studio, The Bureau was brought in to tell the story of this collaboration while mentoring JXTA apprentices on the process of photo and video production. The final result being a multi-channel broadcast, photo, digital, print, and billboard campaign.

100% of this capsule's sales go to help JXTA create a space for artists, thinkers and doers to thrive in North Minneapolis.

Logo Lock-up



PALETTE


STORYBOARD DIRECTION



BTS



CAMPAIGN

Creators Create :60









WEB






Additional Credits:

Creative agency, THE BUREAU
Creative Director, Bobby Rogers
DP, Dallas Currie
Co-Directors, Bobby Rogers + Dallas Currie
Sr Producer, Nolan Mao
Design, Najmi Arifin
Production, Code Creative
Production Assistant, Nell Millington
Strategy, Timbra Dye
DIT/AC, Spencer Nelson
2nd AC, Bailey Tillman
Wardrobe, Desaré Cox
2nd Unit Photographer, Aaron Rice + Fadumo Ali
Digi Tech, Karl Herber
Gaffer, Bill Felker + crew
Grip, Tyler Thomas
MUA, Abigail Asare
JXTA Collaborators:
Founders, Roger & Deanna Cummings
Sr Manager, Nadia Nibbs
Mentor, Drew Peterson
Apprentices, Ciojwe Davis, Essence Enwere,
Isaiah Hunter, Milo Fleming

Campaign

TARGET x MARVEL STUDIOS ‘BLACK PANTHER: WAKANDA FOREVER’ SHORT FILM



Role: Sr Art Director

How do we help turn Black Panther’s vision into a reality while uplifting community and encouraging participation in cultivating a world where we all belong?

By equitably empowering our youth to see their power and potential to affect change. Through this work, we were able to affirm and amplify the creativity of Black women who are focused and fearless in redefining what’s possible in the world and are inspiring the next generation of Black girls to dream, build, and lead in their own ways, with their own voice.

Logo Lock-ups



PALETTE


BTS



CAMPAIGN

Target + Marvel Studios: BPWF :60





Additional Credits:

Agency, Target Creative
Agency, Target Creative
SVP Chief Creative Officer, Todd Waterbury
Creative VP, Scott Swartz
Sr Creative Director, Beth Lowry
Lead ACD Creative, Kyle Gustafson
Lead Motion ACD Creative, Josh Lane
Sr Art Director, Bobby Rogers
Sr Copywriter, Aaron Muther / Karl Wahoske
Lead Creative Strategist, Timbra Dye
Sr Creative Producer, Tessa Warren
Creative Producer, Barth Ward
Sr Creative Resources BP, Thomas Newman
Sr Creative Project Mgr, KellyJo Abdo
Sr Creative Project Mgr, Leslie Bazal
Product Producer, Morvarid Jaberian
Sr Motion Graphic Designer, Glen Faught
Lead Music Supervisor, Joe Mechtenberg
Partnership Marketing Mgr, Stephanie Schwartz
Director of Partnership Mktg, Morgan Kennedy
Lead Creative Engagement Mgr, Megan Sigelman
Lead Creative Engagement Mgr, Davinia Roberts
Production
Production Company, The Corner Shop
Director, Malik Vitthal
Producer, Susie Greene-Tedesco
Director of Photography, Damian Acevedo
Production Designer, Natasha Gerasimova
Wardrobe Stylist, Monique Bean
Sustainability Partner, EcoSet

Post Production
Edit, Work Editorial
Editor, Hasani Franke
Visual Effects, Framestore
Color, Company 3
Colorist, Tom Poole
Colorist, Jenny Montgomery
Mix, Lime Studios
Mixer, Adam Primack

Marvel Partners:
Evan Aronson, Andy Staub, Dan Cruz, victor Farfan, Charlie Kennedy, Holly Frank, Julio Palacol, Dan Cruz, Martin Nguyen + others.

Campaign

THE BUREAU: YEAR OF THE TIGER



Role: Creative Director, Director, Photographer, Apparel Designer

Like the tiger, we exist outside the bounds of mortality. We defy doubts, uncertainties and fears, we give life, empower, emancipate and prosper. Year of the Tiger reminds us we are most powerful when we move collectively; and to dissolve what doesn’t serve us and flow into what gives us life. Rest is power manifesting. And as the proverb goes, “A tiger that prowls lightly doesn’t mean it’s intimidated.” It’s time to protect and galvanize our energy in order to confront whats ahead. Let us build collective and personal fortitude. This is the year of the Water Tiger after all, pulling us into the depths of our psyches, forcing us to deal with our realities and the systems that oppress us, right before revealing the possibilities beyond that reality. Soon come time to wake the sleeping tiger; and beware the day they do.

Logo Lock-ups



PALETTE


SPATIAL RECONSTRUCTION






CAMPAIGN





RELEASE







Additional Credits:

Creative agency, THE BUREAU
Creative Director, Bobby Rogers
DP, Justin D. Blake
Co-Directors, Bobby Rogers, Samson Melkamu
Spatial Reconstruction, Brian Hart 
Project Manager, Fadumo Ali
Producer, Alex Vekich
Production Assistant, Nolan Mao
Wardrobe, Desare Cox
Design, Stephen Lurvey
Photographer, Bobby Rogers
2nd Unit Photographer, Fadumo Ali, Awa Mally
Editor, Najma Sharif
Post
Edit, Samson Melkamu, Bobby Rogers, Phillip Countrymen

Talent 
Devon Walker


Campaign

THE BUREAU: A DROP OF SUN



Role: Role: Creative Director, Director, Photographer, Apparel Designer

A Drop of Sun is an exercise in imagining a future where Blackness and love are foundationally intertwined. Elements of this collection will feature a vintage soft aesthetic that allows the wearer to experience the depth and omnipresent virtue of Black ingenuity and its everlasting impression.

Alongside the collection, The Bureau partnered with ATMOS to release a series of four essays asking Black artists and writers to imagine Black futurity through rigorous exploration of abolition, radicalized environmentalism, and robust artistic expression.

Logo Lock-ups



PALETTE



PROCESS



CAMPAIGN








LITERATURE


Alongside the collection, The Bureau partnered with ATMOS to release a series of four essays asking Black artists and writers to imagine Black futurity through rigorous exploration of abolition, radicalized environmentalism, and robust artistic expression. Click the image below to read the accompanying essays.





Additional Credits:

Creative agency, THE BUREAU
Creative Director, Bobby Rogers
DP, Kyle Moe
Co-Directors, Bobby Rogers, Kyle Mo
Project Manager, Fadumo Ali
Production Assistant, Katrina Rogers
Wardrobe, Desare Cox
Design, Stephen Lurvey
Photographer, Bobby Rogers, Fadumo Ali
Editor: Fadumo Ali, Aya Saed
Post
Edit, Phillip Countrymen, Bobby Rogers


Talent
Taoheed Bayo, Amara A.


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