THE BUREAU: YEAR OF THE TIGER
Role: Creative Director, Director, Photographer, Apparel Designer
Like the tiger, we exist outside the bounds of mortality. We defy doubts, uncertainties and fears, we give life, empower, emancipate and prosper. Year of the Tiger reminds us we are most powerful when we move collectively; and to dissolve what doesn’t serve us and flow into what gives us life. Rest is power manifesting. And as the proverb goes, “A tiger that prowls lightly doesn’t mean it’s intimidated.” It’s time to protect and galvanize our energy in order to confront whats ahead. Let us build collective and personal fortitude. This is the year of the Water Tiger after all, pulling us into the depths of our psyches, forcing us to deal with our realities and the systems that oppress us, right before revealing the possibilities beyond that reality. Soon come time to wake the sleeping tiger; and beware the day they do.
Like the tiger, we exist outside the bounds of mortality. We defy doubts, uncertainties and fears, we give life, empower, emancipate and prosper. Year of the Tiger reminds us we are most powerful when we move collectively; and to dissolve what doesn’t serve us and flow into what gives us life. Rest is power manifesting. And as the proverb goes, “A tiger that prowls lightly doesn’t mean it’s intimidated.” It’s time to protect and galvanize our energy in order to confront whats ahead. Let us build collective and personal fortitude. This is the year of the Water Tiger after all, pulling us into the depths of our psyches, forcing us to deal with our realities and the systems that oppress us, right before revealing the possibilities beyond that reality. Soon come time to wake the sleeping tiger; and beware the day they do.
Logo Lock-ups
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PALETTE
SPATIAL RECONSTRUCTION
CAMPAIGN
RELEASE
Additional Credits:
Creative agency, THE BUREAU
Creative Director, Bobby Rogers
DP, Justin D. Blake
Co-Directors, Bobby Rogers, Samson Melkamu
Spatial Reconstruction, Brian Hart
Project Manager, Fadumo Ali
Producer, Alex Vekich
Production Assistant, Nolan Mao
Wardrobe, Desare Cox
Design, Stephen Lurvey
Photographer, Bobby Rogers
2nd Unit Photographer, Fadumo Ali, Awa Mally
Editor, Najma Sharif
Creative Director, Bobby Rogers
DP, Justin D. Blake
Co-Directors, Bobby Rogers, Samson Melkamu
Spatial Reconstruction, Brian Hart
Project Manager, Fadumo Ali
Producer, Alex Vekich
Production Assistant, Nolan Mao
Wardrobe, Desare Cox
Design, Stephen Lurvey
Photographer, Bobby Rogers
2nd Unit Photographer, Fadumo Ali, Awa Mally
Editor, Najma Sharif
Post
Edit, Samson Melkamu, Bobby Rogers, Phillip Countrymen
Talent
Devon Walker
Edit, Samson Melkamu, Bobby Rogers, Phillip Countrymen
Talent
Devon Walker